Joey
Wölffer

Joey Wölffer is the Chief Brand Officer and Co-Owner of Wölffer Estate Vineyard, the iconic Hamptons winery she took over with her brother following the death of their father and founder, Christian Wölffer. Since 2013, she has helped lead Wölffer’s evolution from a beloved family vineyard into a nationally recognized lifestyle brand spanning wine, hospitality, retail, and equestrian, while protecting the sense of place and identity that have defined Wölffer from the beginning.

Joey’s role and voice have helped Wölffer go from a local family-owned business to a national brand through her experience at the intersection of commerce, culture, and taste. Before joining the family business, she worked in fashion and trend forecasting and founded Styleliner, a pioneering luxury accessories boutique on wheels, later opening her eponymous boutique in Sag Harbor. At Wölffer, she brings that same instinct to a challenge that few leaders navigate well: how to inherit something iconic without becoming trapped by its legacy.

She is a compelling voice on family business, entrepreneurship, brand evolution, hospitality, community, and what it takes to build the next chapter of a company you didn’t start—but are responsible for carrying forward.